Get to the Top of Google and Generate Sales Leads
— Drive and Convert Visitors from Organic and Paid Search
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Where
Pacific Athletic Club
200 Redwood Shores Pkwy
Redwood Shores, CA 94065
Google map
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When
Friday
Jan. 23, 2009
8:30AM - 12 Noon |
Price: $150
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What You Will Learn
Learn how your website can generate more leads, capture prospects, and convert them into sales.
Learn Best Practice techniques for Search Engine Marketing (SEM) and website effectiveness in this hands-on approach to generating more leads from search engines. The critical steps include:
- GENERATING LEADS FROM SEARCH ENGINES: Success begins by using the keywords that prospects associate with a company's product or service. Can prospects find your client's website using the most important and relevant keywords?
- CAPTURE PROSPECTS & CONVERT TO SALES: Once a prospect lands on the website – do they stay? Does the site provide a clear path that will lead to sales? Do the site metrics indicate that the "calls-to-actions" are effective?
In this fast-paced "show and tell" training session we'll cover techniques for:
Search Engine Optimization (SEO)
Learn how to optimize your website so that it ranks higher in the search engines. We'll cover keyword research and the steps to optimizing site content. Learn about the powerful free tools that will increase your visibility into what Google knows about your website.
Paid Search Using Google AdWords
"Pay-Per-Click" (PPC) search engine advertising is one of the most popular approaches to generating traffic – particularly for highly competitive keywords. Learn the basics of campaign set-up.
Website Effectiveness
Getting someone to click on your client's listing in the search engines is only the first step in lead generation. What a prospect does after landing on a web page is just as important as how they got there. Learn techniques to evaluate a website's performance.
Who Should Attend
Marketing consultants working with B2B companies who want to learn more about turning their client's website into a high-value sales tool.
About the Presenter
 Rosemary Brisco is the managing partner of ToTheWeb LLC, a web strategy company that creates customer-driven websites to achieve high visibility in the search engines and generate sales leads for our clients. After thirteen years of developing websites, Rosemary understands what it takes to transform a good Web site into a great sales tool.
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