Why worry about search engine marketing?

It represents an opportunity to increase lead generation by 25%-50%.

The most effective way to boost your site's ranking in the organic listings is to do keyword research to determine what search terms and phrases are most likely to be used by prospective customers, then rewrite your site content around those words. This is known as search engine optimization, and is a 4-part process:

• Developing content: search engines love content-rich websites. We'll identify the most relevant search phrases and then carefully incorporate them into your site in a natural, readable manner.
• Competitive site analysis: we will conduct a comprehensive review of your top competitors to identify their search engine ranking and search terms they use.
• Design considerations: to ensure that site visitors arriving at the homepage are motivated to continue on into the site, we may redesign your existing homepage to improve usability and the indexability of the page.
• Technical audit: review HTML code for any issues that could be blocking search engine indexing.

Search engine optimization takes a significant effort, but the long-term payback can be tremendous!

How does a search engine find your website?

Search Engine software "robots" find your site by following links from one site to another. Once the robot arrives at your site, it follows the links on each page until it indexes as many pages as it can find. It also analyzes the site content in an attempt to determine your site's theme or principal subject(s).

		Contact ToTheWeb to increase sales and attract more customers to your website!