Improve Your Lead Generation Capabilities — Start at the Homepage

WHY SITE VISITORS ABANDON A HOMEPAGE:

1. Confusing layouts with unclear navigation.


2. Lacks a core message.

THREE THINGS THAT WILL MAKE THE BIGGEST DIFFERENCE TO YOUR AUDIENCE:

• Instantly recognizing who you are and what products you offer.
• Conveying credibility. Can they determine who your clients are and how to reach you?
• Easy navigation. Can prospects easily find what they are looking for?

WHERE'S THE CALL TO ACTION?

BEFORE : Where is the product information? What action will lead to a sale?

AFTER: A Design modification provides a clear navigation path based on visitor needs.

Prospects Don’t Buy From The Homepage

    — Pull them into the site.

    — Don't rely on the navigation links.

QUESTIONS FOR SALES TEAM & MANAGEMENT:

1. How many leads have you received from the current website? How many have you closed?


2. In 25 words or less, how do you describe your main products during a phone call/meeting with a new prospect? Create a list of customer objections that you have to sell into.


3. Ask your customers how your website could be improved.


4. What new features and content would you like to see added to the website to make your selling job easier and improve lead generation?

QUESTIONS FOR IT AND ADMINISTRATIVE STAFF:

1. What are the top technical support questions you respond to?


2. What are the top administrative support questions you regularly respond to when prospects email or call? Are they looking for directions to your office, or is there a request to speak with a sales person?


3. How do you propose we address these questions on the website?

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