Disclaimer: There is no guaranteed way to get your company listed at Wikipedia. These are only methods and tips to get you started, but there are no guarantees that your company content will stay on Wikipedia. See Part 1 in this series Starting a new article about your business is tricky and difficult. First of [...]

There are two things businesses should realize when they’re looking to leverage Wikipedia to drive website traffic: Wikipedia pages are NOT MARKETING OPPORTUNITIES. Let me repeat that: your Wikipedia page is NOT A MARKETING OPPORTUNITY. Wikipedia is an internet source that tries to stay as neutral as possible in the information it conveys. “Wikipedia is [...]

All it takes is a quick look at your landing pages on a browser-enabled phone or tablet to understand the challenges your visitors face. Compare Kumon’s mobile landing page compared to the desktop version: Top Ten Best Practices for Mobile Sites Google shares its mobile best practices live at SMX West in Feb 2012. #1 [...]

Google recently announced a number of changes to its privacy policy, sparking a firestorm of controversy online and off. Large waves of criticism have been leveled at Google, labeling the changes a violation of privacy and a malicious attempt to intrude on Google users’ private information. The thing is, all Google is doing is integrating [...]

Optimizing your images with file names and good alt tags is another easy way to let Google know the theme of your web pages – which in turn helps with improved search rankings. The result: more visitors. Here’s the top 5 steps in optimizing images for Google Image Search.

Tags: ImageSearch, SEO

What’s The Big Deal About Video? Google is in beta with software that will translate the words spoken in a video to text that can be indexed by search engines. The SEO implications are enormous. Once this technology is perfected, it will allow video content to be found in the search engines based on the [...]

Tags: lead generation, video

Twitter may not be in your B2B social media mix yet – but here’s a way to keep tabs on what others say about you.

Tags: Reputation Management, SMM, WEB2.0

Feb 2/09:
I had a taste for one of those delicious Noah Bagels with the cream cheese and smoked salmon. I went to their site to find the closest store location … and that’s where the trouble began!

Tags: search engine optimization, web design, website usability

A Web 2.0 Strategy for B2B companies. Getting started in Social Media by designing a strategy that can be measured for success.

Tags: Add new tag, SMM, social medi

Do you know which website content captures site visitors interest? Earlier this year I tested a tool called Crazy Egg that displays clicks as “heat maps” and now I can’t live without it! CrazyEgg Heat Map Plans start at $9.00/month Let’s Compare CrazyEgg to Google Analytics: While Google Analytics is hard to beat as an [...]

Tags: Internet Marketing, Marketing Resources, Measurement Marketing, testing, website review